Lead UX Designer

My Role

Timeline

4 days

Building lasting habits is hard— especially without support.
The pandemic made this even clearer.

Problem

An all-in one habit tracking application that incorporates healthier habits into your daily routine gradually.

💡 The Solution

These are the three components of our solution that make it work for users to help them incorporate new, healthier habits into their lives with ease.

RESEARCH PROCESS

We need to incorporate habits into your routine, not change it.

There is too much pressure to completely re-vamp your lifestyle rather than make small changes to it until you get to the place you want to be.

With our completed user reseach in mind, we wanted to create a system for the user which focuses on everyday, simple changes.

USER KNOWLEDGE & PERSONAS

Identifying our user’s needs and pain points throughout the day helped us determine the key features for our product.

With the help of 40+ students opinions, we were able to create a persona to better target specific needs our user demographic might have when using Brain.ly. Their opinions and feedback were crucial to ensuring we had created a helpful product.

THE MAIN INSIGHT + A NEW DIRECTION

We began by asking 40+ students the following questions: 

  1. Tell me about the last goal you set. 

  2. Do you have habits that you never skip during the day? Explain them to us, please.

  3. How do you incorporate new habits in your life?

  4. What are the main difficulties you face when trying to implement change into your routine?

🔍 Research Insights

Habit implementation is slow, and often takes a lot of time.

We started with a productivity app for busy students, but found it lacked real impact. User research revealed a deeper need: support for long-term habit formation, not quick fixes.

2 major improvements influencing our designs

IMPROVEMENTS

Implementing systematic habit formation and mental health practices

KEY TAKEAWAYS

During our research process, we also uncovered three major themes that kept cropping up during our conversations.

FINAL SCREENS

The final product

Check out the final prototype here.

Thank you for reading! 🧠